The ISC sees Health Canada's approval as "a very positive step as Canada joins other major markets around the world that have approved steviol glycosides use. In markets like Indonesia and South Africa stevia was approved recently. Approval is also on the way in India and Thailand and the ISC welcomes these developments."
Sunwin Stevia International, Inc. (OTCQB: SUWN) said yesterday that "it sees Health Canada's approval for the use of stevia in food and beverages on November 30, 2012 opening a new large market for Sunwin Stevia. Prior to this approval, stevia was available in Canada only within natural health product applications.
They went on to say "Stevia is a natural zero calorie sweetener and can be used by diabetics. This approval means that consumers across Canada will soon be able to enjoy a similar range of stevia sweetened products to those already available in other markets where stevia has already received government approval for use in the food and beverage such as the United States and the European Union."
PureCircle (LSE: PURE.L) and Unipex Solutions Canada recently announced that they are ready to supply stevia (steviol glycosides) to the Canadian market, where the no calorie, natural sweetener was recently approved for use as a food additive in certain foods and beverages by Health Canada pursuant a Notice of Modification to the List of Permitted Sweeteners issued on November 30, 2012.
"The approval represents a great opportunity for us and we are happy to work with PureCircle to bring great tasting stevia sweeteners to the Canadian market," says Ms. Taleen Chouljian, SBU Manager, Unipex Solutions Canada.
Sunwin Stevia's (OTCQB: SUWN) European distribution partner WILD recently reported, "One year after the European Union granted approval for steviolglycosides to be marketed, WILD has noted positive interim results. The great-taste expert has worked with to create a number of stevia-sweetened products that have been market successes — everything from beverages to candies."
Analyst Lauren Bandy of Euromonitor recently told Investorideas.com " Western Europe is the world's largest packaged food market in value terms and was worth just under US$600 billion in 2012. Since its EU approval, stevia suppliers have really been tapping into this lucrative market. Euromonitor shows that stevia consumption in Western Europe in volume terms is forecast to grow by 50% over 2012-2016, from 190 tonnes in 2012 to nearly 300 tonnes in 2016.
A number of key brands have since launched stevia containing products in Europe - for example in France and Ireland, the Coca Cola Company has reformulated Sprite using stevia, reducing sugar content by 30%."
ISC (www.internationalsteviacouncil.org) says "A very broad range of products with stevia are now placed in the market. Product launches worldwide are approaching more than 1,000 and cover categories from dairy to carbonated soft drinks to confectionary and table top sweeteners. Examples include Vitamin Water Zero, Danone yoghurts, Arnold Pocket Thins® Flatbread 100% Whole Wheat, Cavalier chocolate and many table tops including Truvia® calorie-free sweetener, PureVia and Canderel Green."
About WILD Flavors GmbH,
WILD Flavors GmbH, based in Zug, Switzerland, is one of the world's leading privately-owned manufacturers of natural ingredients for the food and beverage industry. WILD Flavors provides specific flavors, colors, and ingredients as well as innovative and great tasting concepts through application expertise and technological advancements. www.wildflavors.com or www.wild.de
About Sunwin Stevia International, Inc. (OTCQB: SUWN)
Sunwin Stevia International, Inc. engages in the areas of zero calorie, all natural sweeteners (Sunwin Stevia™ Extracts). As an industry leader in agricultural processing, Sunwin has built an integrated global firm with the sourcing and production capabilities to meet the needs of consumers throughout the world. For more info about Sunwin, please visit http://www.sunwininternational.com
SUWN contact: Dore Perler
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Article source: http://www.foodingredientsfirst.com/news/Wild-Sees-Positive-Interim-Results-One-Year-After-Stevia-Approval.html
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